Privacy Policy

AnupamShaadi (“we,” “our,” or “us”) is an online matrimonial platform designed to provide a safe and premium matchmaking experience. This Privacy Policy explains how we collect, use, share, and protect your information in compliance with applicable laws, Google Play Policies, and industry best practices.

1. Information We Collect

To provide you with a secure, personalized, and effective matchmaking experience, we collect and process the following categories of information when you register or use our platform:

• Account Information: Name, gender, date of birth, marital status, email address, phone number, and login credentials.
• Profile & Matchmaking Information: Details that help us build your profile and improve compatibility matching, including:
  • Personal details: About yourself, mother tongue, religion, caste, sub-caste, gotra, star, moonsign, manglik status, horoscope match preference, birth time, and birthplace.
  • Education & Career: Education level, employed in, occupation, work location, and annual income.
  • Lifestyle & Health: Diet preferences, drinking/smoking habits, blood group, body type, height, weight, complexion, and any physical disabilities. (Optional fields are clearly marked in the app.)
  • Interests: Hobbies, personal interests, and other lifestyle details that help build your personality profile.
• Family Information: For deeper compatibility checks, we may collect family details such as father’s/mother’s name, status, and occupation; number of siblings and their marital status; family values, type, status, origin, and any additional family background information you choose to share.
• Financial Details: Annual income details are collected only for matchmaking filters and profile visibility. We do not collect or store full credit/debit card information. Any payments for premium services are processed securely by trusted third-party providers.
• Contact & Location: Address, city, state, and residency status (resident/non-resident), used for profile authenticity and match suggestions.
• Sensitive Information: Certain fields like religion, caste, health conditions, or horoscope details may be considered sensitive under local laws. By entering this information, you consent to its collection and use for matchmaking purposes.
• Usage Data: Device type, IP address, app interactions, and log data. We use this to improve app functionality, prevent fraud, and enhance user experience.
• Support Information: Any data you voluntarily provide while contacting customer support through email, chat, or phone.
• Cookies & Tracking: We may use cookies, local storage, and analytics tools to understand how users interact with our app, improve performance, and ensure account security.
• Marketing & Communication: Your email and phone number may be used to share important account updates, promotional offers, or new feature announcements. You may opt out of promotional communication at any time.

Note: All information collected is used strictly for matchmaking, improving our services, and ensuring user safety. We do not sell your personal data to advertisers or third parties.

2. How We Use Your Information

• To provide matchmaking, communication, and profile display features within the app.
• To improve services, personalize user experience, and enhance safety.
• To verify authenticity and prevent fraudulent activity.
• To process premium subscriptions and payments securely.
• To comply with legal requirements and report unsafe or abusive behavior.

3. Sharing of Information

• We do not sell or rent your personal data to third parties.
• Profile information is shared with other registered users based on privacy settings you select.
• Limited information may be shared with trusted service providers (e.g., payment processors, hosting services) to operate the platform.
• We may disclose information as required by law or to protect user safety.

4. Advertising and Analytics

• Our app does not use Advertising ID or serve personalized ads if not declared.
• If third-party analytics or SDKs are included, only aggregated or anonymized data is used for app performance monitoring.

5. Data Security

All user data is encrypted in transit using HTTPS and industry-standard security protocols. While we strive to protect your data, no transmission over the internet can be guaranteed to be 100% secure.

6. Account Deletion & Data Retention

Your personal information is retained only as long as necessary to provide services, comply with legal, regulatory, contractual, or statutory obligations. Once this period expires, your data is securely deleted or archived in accordance with applicable laws.

You may request deletion of your account and associated personal information at any time by visiting our Delete Account Page. Upon deletion:

• Your profile, photos, and all personal data will be permanently removed from the platform.
• Access to your account will be disabled immediately.
• Certain minimal records, such as transaction history or legal records, may be retained for up to 90 days as required by law.

For detailed instructions on how to delete your profile, please visit our Delete Account Page.

7. Child Safety

AnupamShaadi is strictly intended for users 18 years and older.

Users must be at least 18 years old to access or use the AnupamShaadi platform. In jurisdictions where local laws require a higher minimum age to legally use our services, that higher age will apply. Individuals below the age of 18—or below the age of majority in their country—may only use the platform under the guidance and supervision of a parent, legal guardian, or another responsible adult. Users not meeting this age requirement are prohibited from creating accounts or interacting with the platform.

Child accounts are not allowed. Any suspected child exploitation is reported to authorities immediately.

8. User Rights

• Access, update, or correct your profile information at any time.
• Request deletion/deactivation of your account and associated data.
• Request deletion of selected profile fields without deleting the account (if supported).
• Contact our support team for privacy questions.

9. Third-Party Links & Services

Our app may include links to third-party services. We are not responsible for their privacy practices. Users should review the privacy policies of those services separately.

10. Changes to This Policy

AnupamShaadi reserves the right to update, modify, or revise this Privacy Policy at any time. Any changes will take effect immediately upon publication on the platform. Users are encouraged to review this Privacy Policy periodically to stay informed about how we collect, use, and protect their information. Continued use of the platform after changes are published constitutes acceptance of the updated Privacy Policy.

11. Contact Us

For privacy-related inquiries, contact us at:
Email: support@anupamshaadi.com
Phone: +91-8275016501
Office Address: Shital Complex, Opp. IDBI Bank, Nashik-Pune Road, Dwarka, Nashik - 422011, Maharashtra, India